Poster sets for the project were divided up by age groups; 1-2, 3-5, 6-18, and Adults
I had the pleasure to Art Direct the initial concepts and client interaction with a great team. The project called for creating multiple worksheets, posters, infographics and trade show booth materials and displays that combined plain language with custom graphics and photography. The high resolution photography was done per ingredient with direct coordination with USDA nutritionists and food stylist to accurately depict ingredients and their portions.
I love the ability to work directly with the client so that I have the opportunity to elevate the work while showing how much you can push the work beyond what was initially thought. This coordination and communication with all partners on the project is key and made for some great results. Below is a sample of custom illustrations and plating of foods that were showcased through this project.